August 12, 2011
(Calgary, Alberta) – East Village redevelopment pioneers FRAM+Slokker and Embassy Bosa Inc., together with Calgary Municipal Land Corporation (CMLC), announced today the construction of an 8,000 sq. ft. sales and marketing centre in the heart of East Village. The East Village Experience Centre will educate interested Calgarians and future residents on the vision of East Village and will showcase the developers’ residential homes and product stylings.
The EV Experience Centre will be located on the corner of Riverfront Avenue and Confluence Way SE on land earmarked for development by Embassy Bosa Inc. Situated to take advantage of the views of RiverWalk and the Bow River, the structure is designed by James Cheng, a world-renowned architect who studied under Arthur Erickson and is based in Vancouver. Embassy Bosa Inc. is managing the construction of the centre which is scheduled to open in February, 2012.
“This centre is a beautifully designed showpiece,” said Ryan Bosa, president of Embassy Bosa Inc. “James Cheng has captured both the past and the present of East Village in his design, which is reflected in his choice of materials, as well as the way he’s oriented the centre to capitalize on the area’s recreational and natural amenities and to optimize the partners’ shared space”.
“We can’t wait to present potential buyers with what we have to offer, right down to the kitchen sink,” said Frank Giannone, president of FRAM Building Group. “For the first time, Calgarians will get a detailed look at what the future neighbourhood will look like – and I think they’ll be really impressed.”
The EV Experience Centre is scheduled to open in February 2012. The facility is temporary; it’s expected to remain in place until all residential units are sold. At that time, it is expected that the building’s materials will be repurposed.
“With our residential launch just around the corner, the centre needs to engage Calgarians and excite them on the quality of lifestyle we are building here,” said Susan Veres, CMLC spokesperson. “It’s a one-stop shop for people eager to learn more about the vision of the neighbourhood, and to see first-hand what the developers are delivering in terms of residential product and retail services.”
Consumers and future residents who’d like more details on the EV Experience Centre opening are encouraged to register at www.evexperience.com/realestate.
The East Village redevelopment is being stewarded by CMLC, a company of passionate, experienced placemakers who bring new energy to old neighbourhoods, create credibility and confidence, and inspire communities to build, grow and believe.
