With approval of our 2017–2019 Business Plan and corresponding with the second 10-year term of CRL collection and investment, CMLC is now taking the placemaking approach that worked in East Village to the neighbouring community of East Victoria Park.

This is a major opportunity for a major vision. To help realize that potential, CMLC is committing CRL funds to East Victoria Park improvement beginning with the development of The Rivers District Master Plan for the community and east-end district.

Artist’s conceptual illustration of a rejuvenated 4th Street South of 11th Avenue SE

With Calgary Municipal Land Corporation’s redevelopment of East Village the east end of downtown Calgary is ripe to far surpass its former glory and emerge as a cultural and entertainment district unlike any other.

In East Victoria Park, we have the opportunity to infuse new energy and new life into the district. In CMLC, we have a team that can deliver on a vision. And in the Rivers District CRL, we have a mechanism to lay its groundwork.

All that’s needed, we believe, is an imaginative, practical, forward-thinking Master Plan. And that’s exactly what we’re creating.


In late 2015, CMLC assembled a group of stakeholders including the City of Calgary, Calgary Stampede, Remington Development Corporation, Victoria Park BIA and others to collaborate on a plan that identified the key infrastructure and community initiatives required to successfully rejuvenate East Victoria Park. The team studied 29 pre-existing plans, concepts and visions as well as Area Redevelopment Plans (ARPs) and bylaw guidelines, focusing on commonalities and grand ideas.

The Master Plan for East Victoria Park will honour and integrate previous and future plans and projects, including Calgary Stampede’s envisioned expansion, the City’s quest for a viable site for a new arena facility, the Green Line extension of Calgary’s LRT and, of course, the East Village master plan.

Ultimately, CMLC imagines East Victoria Park as a vibrant, high-density, mixed-use community that draws on the beauty of its natural surroundings, the strength of its cultural heritage and the spirit of entertainment that resides in its DNA. Integrating the existing urban fabric (including several heritage buildings, the Stampede grounds and the Elbow River) and reshaping East Victoria Park as an active, walkable, accessible community with enhanced connections to adjacent neighbourhoods are among our most important goals.

For decades, this part of downtown Calgary stood as the city’s entertainment epicentre. Rather than reinventing it as something it simply isn’t, we want to embrace East Victoria Park’s past and dramatically enlarge its future by imagining – and then creating – a revitalized cultural and entertainment district on downtown’s east end.


July 2017 Update

The Master Plan stakeholder group – a team of committed stakeholders, along with planning consultants Civitas (Denver) and Gibbs Gage (Calgary), worked vigorously since the beginning of the year to develop urban design principles for the Rivers District vision. 

The team includes:

  • Calgary Stampede
  • Remington Developments
  • Victoria Park BIA
  • Beltline Community Association
  • Ramsay Community Association
  • Inglewood Community Association
  • GreenLine Team
  • Calgary Municipal Land Corporation
  • Ward 8 Councillor, Evan Woolley
  • Calgary Sport & Entertainment Corporation (Adhoc)

The stakeholder group is now aligned on the urban design principles and so work begins with CMLC and our researchers to understand development demand and demography. This fall the stakeholder team will make public the draft vision.