Reporting to the Senior Manager, Marketing, the Marketing Coordinator will be a multi-talented individual; involved in supporting the execution of social media strategy, social media account coordination, consumer marketing and brand programs, and overall departmental needs as required. The successful candidate must be a detail and task-oriented self-starter, who is keen to be part of a fast-paced team that is leading marketing and communications programs for East Village, Calgary’s Culture + Entertainment District and CMLC platforms. The position supports robust consumer marketing programs that connect audiences to the communities in which CMLC operates.
The Marketing Coordinator has a minimum of three to five years’ experience in a digital marketing role and has solid working knowledge of social media platforms and content management programs, social listening programs, website infrastructure, visual presentation software, and other digital marketing and communications tools. He/she/they are responsible for collecting, analyzing and presenting digital analytics to help support departmental strategy. He/she/they possess(es) strong verbal and written communication and has strong organizational skills to balance multiple deliverables.
The successful Marketing Coordinator has high energy levels and can manage multiple tasks throughout the day in a fast-paced environment. High attention to detail and accuracy is fundamental and the successful candidate will not hesitate to go above and beyond to ensure the job is completed effectively and efficiently.
He/she/they must have an appreciation for working collaboratively with colleagues, across organizational departments and with external stakeholders, including agencies and production suppliers.
Key Accountabilities/Deliverables
- Traditional and digital campaign coordination
- Execution of digital content strategy for three brands across 10 social platforms including social planning, collaborative creative concepting, content creation and execution.
- Creative and technical writing – social, newsletter, blogs, web, etc.
- Management of digital content calendar
- Supplier relations
- Digital platform management
- Electronic newsletter production and distribution
- Community event programming promotional support
- Coordination of marketing plans
- Research digital trends and insights
- Digital data collection and analytics
- CRM and database management
- Accounting and administrative duties, as required
Critical Competencies
- Adaptability/Flexibility
- Organizational Savvy
- Project Management
Key Functional Skills
- Creative / Flexible
- Effective communicator
- Problem Solver / Results-driven
- Digital Marketing Aptitude
- Detail-oriented
- Excellent time management skills and the ability to balance multiple deliverables and meet deadlines
Qualifications
ESSENTIAL RELEVANT EXPERIENCE
- Three to five years previous digital and traditional marketing experience
- Desire to build a career in the marketing & communications field
- Experience in the real estate/land development industry considered an asset
- Excellent written and verbal communications skills
- Alignment with CMLC’s organizational mandate and values
- Ability to liaise with marketing agencies and external stakeholders
- Proficiency in SEO, keyword research and analytics
- Ability to collaborate with various team members and partners
- Solid understanding of social media and digital platforms and tools
- Strong knowledge of Microsoft Office
- Experience with Google Analytics, Google Ads, SquareSpace, Wordpress, Sanity, Sprout Social, Mailchimp, Canva, Meltwater or comparable programs
Desired Education
Post-secondary education in related field.