Reporting to the Senior Manager, Marketing, the Marketing Strategist will be a multi-talented individual; involved with the planning, development and implementation of consumer marketing and brand campaigns for the organization, along with the planning and project management of associated traditional, social and digital media activities across the East Village, Culture + Entertainment District and CMLC platforms. The position supports robust consumer marketing programs that connect audiences to the communities in which CMLC operates while ensuring strong alignment across channels and brand identities.
The Marketing Strategist has experience executing marketing strategy across multiple channels and has a solid understanding of project management, digital media strategy, analytics and performance measurement. Marketing content development and brand messaging development form a key component of the role and require solid understanding of planning, scheduling and adherence to brand standards that support successful execution of marketing programs and that support CMLCs community development.
Strong communication, ability to prioritize multiple projects and critical thinking are important strengths of the Marketing Strategist role. This role provides a critical interface between members of the team and inter-departmental team members to foster collaboration, manage schedules, reviews and approvals and timelines to achieve results. The successful individual must be comfortable working independently and collaboratively and is astute in developing and aligning workflows between team members in a fast-paced dynamic environment.
The Marketing Strategist will research and identify marketing opportunities that support marketing strategy development, implementation and measurement of marketing and brand activities across all CMLC platforms—from the corporate brand to our district and place brands.
The successful Marketing Strategist has high energy levels and can manage multiple tasks throughout the day. High attention to detail and accuracy is fundamental and the Marketing Strategist will not hesitate to go beyond the bare minimum to ensure the job is completed effectively and efficiently.
Key Accountabilities/Deliverables
- Marketing strategy content development
- Project management to support campaign and brand initiatives, ensure smooth workflow, and enable timely and accurate delivery
- Development of marketing briefs that coordinate initiatives across inter-departmental team members
- Campaign execution, performance reporting and recommendations to optimize performance
- Analyze insights, trends, and marketing best practices to identify opportunities and provide strategic recommendations to optimize results.
- Brand messaging development in accordance with brand standards and audiences
- Website and digital content planning, review and approvals.
Qualifications
PERSON SPECIFICATIONS
Mission Critical Competencies
- Project management
- Problem solving
- Strong written and verbal skills
- Sense of urgency
- Marketing aptitude
- Systems thinking and workflow organization
- Audience adaptation
Key Functional Skills
- Ability to analyze and form recommendations related to marketing strategies
- Attention to detail
- Results driven and effective time management
Desired Education
Possess post-secondary education/degree in marketing and/or communications and/or equivalent
ESSENTIAL RELEVANT EXPERIENCE
- 6-8 years of relevant marketing, agency and/or project management experience
- Experience in construction, design, land or real estate development industry considered an asset
Experience and competencies in:
- Excellent written and verbal communications skills
- Knowledge of CMLC’s organizational mandate
- Ability to liaise with marketing agencies and external stakeholders
- Ability to collaborate with various team members and partners
- Solid understanding of social strategy and best practices and digital platforms and tools
- Strong knowledge of Microsoft Office, Google Analytics and Google Ads
- Experience working within CMS environments (Squarespace, Sanity, or similar including publishing, editing, QA, and content optimization.
- Strong competency in digital analytics dashboards, including Google Analytics, social insights tools, and campaign performance reporting.
- Familiarity with project management software (Asana, Monday.com or similar) to support workflow alignment, task sequencing, and timelines would be considered an asset.
- Basic understanding of SEO best practices to support web publishing of news, blogs, and project updates.
- Solid understanding and/or technical aptitude with additional programs such as, Figma, Mailchimp and Sprout Social.